Reaching your Business Blogging Potential – Part 1

Keyword focus: business blogging

Just Finished a Blog Post? Here’s What to do Next

Business blogging is an important part of any successful marketing strategy, granted that each post receives the right amount of time and attention needed to reach its full potential.

You’ve just finished a blog post and your cursor is getting comfortable with the “publish” button.

It may be tempting to post and fly (as Gandalf would say if he blogged), but all that would be doing is minimising the impact of your content and knocking down its true potential.

You’ve put your heart and soul into this post, writing something that is sure to resonate well with your target audience. Don’t let your efforts go to waste!

Be sure to give your content the chance it deserves, increasing its circulation and exposure – allowing it to educate, inform and bring in solid leads.

Be sure to implement these effective tactics to achieve the most out of your business blogging.

Proofread the Content

While this seems obvious, you’ll be surprised how easy it is to read over typing errors (especially when you did the writing).

Proofreading isn’t for everyone, this we know.

If proofreading isn’t quite your thing, here’s what you can do:

  • Seek out the services of a professional proofreader
  • Wait a few hours before proofreading (you’re more likely to spot mistakes this way)
  • Ask a colleague or friend to proofread it
  • Read it out loud and slowly (focusing on each word)

Besides grammatical errors, it’s also important to double check the formatting, headings and citations before publishing.

Link to it on Previous Posts

Never underestimate internal linking!
Although this may feel time consuming, linking to your new content on old posts will bring with it a number of practical and SEO benefits.

Keeping track of previous posts and the themes that they deal with will make it easier for you to implement internal linking between relevant content.

Let’s explore the advantages of internal linking:

  • Helps establish the validity of your new post
  • Improves the overall structure of your site – making it easier to rank
  • Increase the authority of your site’s internal pages
  • Makes it easier for clients to navigate within your site
  • Potentially keeps clients on your site for longer

Never forget that internal linking goes both ways – linking back to old content on your new post is also important.

Encourage Discussion

Client interaction is an important part of successful business blogging.

The best way to encourage discussion is by concluding your content with an open-ended question.

Not only will this potentially lead to increased engagement, it will also encourage your readers to think about the specific topic – hopefully steering them towards the conclusion that they need to purchase your product or service.

Are you ready to turn your blog into a lead generation masterpiece?

Then be sure to subscribe to the Growth Space Newsletter to receive part 2 of this article – as well as other business boosting content!